As global socioeconomic trends continue to shift amidst the ongoing COVID-19 pandemic, more and more Americans are turning to CBD in order to alleviate a myriad of troublesome conditions, but as the industry continues its upward growth projection, customers have an increasingly difficult time identifying the right products and brands.
The boom this burgeoning new industry has experienced in recent times seems to have inspired countless individuals to explore the complex path of entrepreneurship. However, the facts can´t be ignored: only a handful of brands and imprints within this remarkably competitive market have effectively established themselves as cultural trendsetters and widespread tastemakers. Product quality is a must, but so is a personalized approach to caregiving; An unwavering commitment to providing the best possible experience to each and every client.
When studying the overall landscape, Natural Effex CBD – a tremendously promising endeavor launched by visionary entrepreneur James Carbone, is quick to stand out, not simply because of its commanding business trajectory to date, but mostly thanks to the uncompromising passion that James and his outstanding team infuse into the ethos of the brand, which has become a leading player within the premium CBD segment.
Mr. Carbone and his squad of dedicated growers, marketers and operations experts have created and successfully scaled a truly democratic CBD brand. Natural Effex has experienced growth at impressive levels and as their products continue winning over the hearts and minds of even the most selective CBD consumers.
We had the pleasure of chatting with James Carbone, here´s what he had to say about Natural Effex and the future of the hemp industry.
What makes your brand different from the competition?
What makes Natural Effex different from its competitors is product quality. It is the most important. Our main focus is premium products that actually help improve our consumers lives booth physically and mentally. Its rumored 70% of CBD companies are not producing quality CBD. We focus on staying in the top 30% of the world. Not only do we focus on product quality but we also focus on our customer’s wants and needs. Our company is very social. Between our influencers, stores, athletes and models it seems like everyone is interacting all through our brand. At this point its become more of a lifestyle. A more of a relaxed, chill vibe vs a uptight health brand vibe.
Where do you see the hemp market in the next couple of years? Any new trends our readers should know about?
I see a big future in the hemp market over the next couple years. CBD and Delta-8-THC are just becoming a trend now. Sure a lot of people know about it, but a lot of people also don’t know about it. There is so much potential out here. You can literally infuse anything with CBD or Delta 8. Delta 8 THC is a huge trend in the market right now. It is Delta 8 THC products derived from the hemp plant. It tends to give users a mild buzz. It is a great alternative to the cannabis market here on the east coast. We have a lot of new products in the works for over the next year. We are very excited. Keep a look out! We plan on educating people over these next few years!
Can you share with our readers the inspiration behind your brand?
Growing up I was always a huge fan of the marijuana and hemp plant what it does, and how it effects your body. It has so many benefits. It activates a system called our “Endocannabinoid System” which I’m fascinated by and it tends to regulate our bodies most important systems. Growing up I had an aunt with breast cancer and uncle with ALS. I watched them both suffer with sickness and disease. CBD/Hemp/Delta 8 THC can comfort people suffering with these ailments. My goal is to help as many people feel as comfortable as possible.
