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UAE

Where Others See Risk: RD Dubai's Lukas Kerrebijn on Buying a Market in Flux

Lukas Kerrebijn of RD Dubai discussing UAE property investment, distressed Dubai real estate and Abu Dhabi opportunities in 2026
Image Source: RD Dubai

Written by Amelia R. Lange

Uncertainty always puts a price on something. In the UAE this year, the thing being priced is conviction, sorting the owners looking for an exit from the buyers ready to take their place.

The regional turbulence earlier in 2026 shook Dubai's property market without breaking it. Buyers stepped back, apartment prices eased by roughly 3 percent, transaction volumes thinned by about a quarter, and a portion of investors, unnerved by the conflict, began shopping their UAE holdings around. Turbulence like that tends to pass, and while it lingers, it favors whoever is ready to act.

Lukas Kerrebijn, Co-Founder of RD Dubai, made sure his firm was ready.

The long-term picture for Dubai and the UAE looks similiar to the one that existed before the conflict. Untaxed rental and personal income, yields near 7 percent, deep liquidity, and a safe-haven reputation the market keeps restoring after each disruption still leave the region ahead of anything a foreign investor might weigh in Europe. That foundation is unchanged. Kerrebijn has always treated real estate as a patient pursuit, and against that timeframe the current disruption registers as a blip rather than a pivot. What comes next is tactical, and it operates within that steady thesis instead of overturning it.

Only the near-term playbook has shifted. The focus now falls on distressed and off-market deals, the kind where an owner will take less simply to be done. RD's own portfolio makes the case plainly. The firm paid 2.65 million dirhams for a Business Bay property a developer had first listed at 4.5 million, close to two million under the original figure, in an established Dubai district Kerrebijn had every reason to trust. He has said he would have gone to 3 or 3.2 million and still counted it a good buy. Landing it well below that owed everything to negotiation and relationships, nothing to luck.

Additionally, Kerrebijn has steered the firm away from undeveloped pockets and toward proven ones. An established area carries its value through a downturn because demand for it already exists, while a project on the fringe rests on a future a wary market can defer. When RD does step outside the core, it only does so at a price that pays for the extra risk. Location and cost decide the deal, not whether the building is finished. In the right place at the right entry point, an off-plan unit and a completed one can each stand up.

Abu Dhabi runs on the same thesis. After a 2025 marked by a sharp rise in transaction values, the capital's market has stayed conspicuously busy and RD leaned in. The firm has secured prime units in Sobha City, the developer's first master community in the emirate, at Al Bahiya.

A dislocated market simply handed Kerrebijn a cheaper route to a position he already wanted.

Why Human-Centered AI Is Becoming the Next Competitive Advantage for Business

Essential worker using AI-powered technology in a modern workplace, illustrating how artificial intelligence enhances productivity, decision-making, and operational efficiency.


AI’s Greatest Competitive Advantage May Be Empowering the Essential Workforce

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Moving Beyond Automation

For years, AI discussions centered on efficiency and cost reduction. Today, organizations are recognizing that the next stage of adoption depends on equipping frontline employees with better information, faster decision-making tools, and greater confidence in complex environments. This shift places people, not algorithms, at the center of innovation.

Technology That Enhances Human Judgment

Essential workers across healthcare, manufacturing, logistics, energy, and public services make thousands of critical decisions every day. AI-powered platforms can deliver real-time insights, reduce administrative burdens, and improve situational awareness, allowing professionals to focus on higher-value work that requires experience, empathy, and sound judgment.

Building a More Productive Workforce

Organizations investing in AI are discovering that the strongest returns often come from workforce enablement rather than simple automation. Intelligent tools that improve collaboration, training, and operational visibility help companies increase productivity while strengthening employee engagement and long-term resilience.

The Business Case for Human-Centered AI

As enterprises scale their AI strategies, competitive advantage will increasingly depend on how effectively technology complements human capabilities. Companies that prioritize employee empowerment alongside innovation are better positioned to improve customer experiences, accelerate operational performance, and adapt to changing market conditions.

Redefining the Future of Work

The next generation of artificial intelligence will be defined not only by what machines can accomplish independently, but by how effectively they expand human potential. Businesses that embrace this philosophy will shape a future where AI serves as a strategic partner, enabling essential workers to drive innovation, productivity, and sustainable economic growth.

Inside the Leadership Transition of a Billion-Dollar Cancer Care Startup

Healthcare entrepreneur representing innovation in cancer care technology, highlighting leadership transition and the future of medical startups.


Billion-Dollar Cancer Care Startup Enters a New Era After Founder Steps Down as CEO

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A Leadership Shift at a Critical Growth Stage

Founder-led companies often face pivotal moments when moving from early innovation to large-scale operations. The decision to transition leadership reflects a broader trend across the healthcare industry, where high-growth startups increasingly bring in experienced executives to accelerate business strategy, operational efficiency, and long-term market impact.

Transforming Cancer Care Through Technology

The startup has built its reputation around improving the cancer care experience through innovative solutions designed to address some of the biggest challenges in modern healthcare. From patient support to care coordination, technology-driven platforms are becoming increasingly important in creating more personalized and accessible treatment journeys.

The Growing Investment Opportunity in Health Innovation

The rise of billion-dollar healthcare startups highlights the growing investor interest in companies solving complex medical challenges. As healthcare systems worldwide search for more efficient and patient-centered approaches, businesses combining technology, data, and clinical expertise continue to attract significant attention from the investment community.

What Comes Next for the Company

A leadership transition at this stage represents an opportunity to build on the foundation established by the founder while introducing new strategies for growth. The company’s future will depend on its ability to scale operations, maintain innovation, and continue delivering measurable value within the competitive healthcare landscape.

A New Chapter for Healthcare Entrepreneurship

The evolution of this cancer care startup reflects a larger transformation across the healthcare sector. As entrepreneurs, investors, and medical innovators continue to redefine the industry, successful companies will be those capable of balancing breakthrough technology with sustainable business growth and meaningful patient outcomes.

Why Starbucks Is Investing in Employees as the Next Generation of Brand Creators

Starbucks employees creating digital content inside a coffee shop, representing the brand’s strategy of empowering workers as authentic creators.


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From Baristas to Brand Ambassadors

The company’s strategy reflects a broader shift in marketing, where consumers increasingly value authenticity over traditional advertising. By empowering employees to share their experiences, creativity, and personal perspectives, Starbucks is creating a more human connection between the brand and its global audience.

The Rise of Employee-Driven Storytelling

Companies across industries are discovering that their workforce can become one of their most valuable communication channels. Employee-generated content offers a level of credibility and emotional engagement that conventional campaigns often struggle to achieve, transforming everyday workplace moments into compelling brand narratives.

A Strategic Move in the Creator Economy

Starbucks’ investment in employee creators aligns with the rapid expansion of the creator economy. As social platforms continue to reshape consumer behavior, brands are exploring new ways to leverage authentic voices, community engagement, and personal storytelling to strengthen loyalty.

Building a More Personal Brand Experience

The initiative highlights a changing philosophy within major corporations: employees are no longer viewed solely as representatives of a company, but as contributors to its identity and cultural influence. For Starbucks, this approach creates opportunities to showcase the personalities, traditions, and creativity that define its customer experience.

The Future of Corporate Storytelling

As businesses compete for attention in an increasingly crowded digital environment, authentic human experiences are becoming a valuable competitive advantage. Starbucks’ creator-focused strategy demonstrates how companies can transform internal talent into external influence while building deeper connections with consumers worldwide.